Salún is a design brand deeply rooted in Iceland’s cultural heritage, taking inspiration from the artistry of traditional Salún weaving and the nation’s unique swimming and bathing culture -both of which have been integral to Icelandic lifestyle for centuries.

Founded by designer Ásrún Ágústsdóttir, Salún was born from a passion for preserving and reinterpreting these traditions through modern design. The brand’s ambition is to create products that honor cultural heritage while seamlessly integrating into everyday life. Each piece is designed with intention, combining functionality with timeless aesthetics to enrich daily routines.

Salún stays true to the principles of its namesake weaving technique, with patterns carefully crafted to follow the intricate rules of Salún weaving. However, rather than using traditional methods, the brand employs jacquard weaving on a canvas base with Turkish cotton. This technique enhances breathability, offering both excellent insulation and quick-drying properties -qualities essential for textiles influenced by Iceland’s strong connection to water.

All Salún products are woven and produced in Turkey, where expert craftsmanship ensures the highest quality. By blending time-honored weaving traditions with contemporary production techniques, Salún keeps Icelandic heritage alive, transforming it into functional, modern design that continues to thrive in today’s world.